Released on: September 8, 2008, 1:00 pm

Press Release Author: FarSite

Industry: Real Estate

Press Release Summary:
FarSite is an entrepreneurial group that offers cutting-edge statistical analysis
and modeling solutions ideally suited to each of our customer\'s needs.

We build customized models that provide our clients with swift and easily accessible
results. Our team leverages the experience of Skilken, a real estate development
company serving the retail industry since the 1920\'s. We combine our robust
forecasting predictions with vast real estate expertise to offer the most complete
consulting services for retail analytics. Because our team includes experts in
retail markets, urban development, site selection, and the entitlement and
development processes, we guarantee that there will be no learning curve when it
comes to understanding what it takes to have the most successful retail operations.


Press Release Body:
We use the most advanced statistical modeling techniques.

Our modeling team utilizes numerous modeling and machine learning strategies
(including cluster analysis, multilevel regression modeling, neural networks,
genetic programming) driven by cutting-edge research that allows us to offer sales
forecasting at every level where data is available: daily, monthly or yearly. We
have the breadth of modeling skills to provide our customers with solutions to every
imaginable site selection project. Additionally, our team’s computer programming
abilities allow us to write sophisticated statistical analysis programs that analyze
material swiftly and produce quick and effective results.
Our quantitative methods are supported by behavioral decision research.

By integrating psychological principles into an analysis of purchasing choices, we
can offer a more comprehensive means to understand and predict consumer behavior. We
can show not only what consumer variables are important, but why they are important.
Our forecasting models are customized to our clients’ every need.

We take pride in the collaborative approach that enables us to provide creative
solutions for our clients’ data capabilities, variety of project goals, and
financial priorities. We have no “off the shelf products,” which means we are
committed to creating every solution from scratch. We communicate with our clients’
regularly, offering frequent reporting, and working continuously to improve our
models in response to their ongoing comments and suggestions.
We have unmatched real estate expertise.

We combine the most sophisticated statistical modeling with Skilken\'s vast retail
and real estate experience so that nobody can translate research into better
concrete decision-making recommendations than FarSite. Skilken has maintained over a
60-year relationship with the Kroger Company and has developed over 150 successful
CVS Pharmacies. Leveraging Skilken\'s vast expertise, FarSite has the unique ability
to quantify and statistically analyze the site-specific characteristics that are so
important to the analysis of a prospective location, but are rarely included in a
quantitative study.

Web Site: http://www.farsitegroup.com

Contact Details: Michael Gold
4270 Morse Road
Columbus, Ohio 43230
614.418.5251